Social Signals
Patients check your Instagram before they book.
An inactive Instagram costs you patients — even if you rank well everywhere else. We check your posting frequency, recency, and whether your feed signals "active, thriving practice" or "maybe closed."
What we check
Your Instagram is your storefront. We check if it's open.
We don't judge your content quality or aesthetic. We check the signals that tell patients whether you're an active, real business — the same signals that influence their decision to book or keep scrolling.
Last post date
When was your most recent post? A feed that hasn't been updated in weeks tells patients you might not be active. Recency is the strongest social signal.
Posting frequency
How often do you post? We're not looking for daily content — even 2-3 posts per week signals an active practice.
Follower count
Not a vanity metric here — it's social proof. A med spa with 50 followers looks different from one with 1,200, even if the content is the same.
Profile completeness
Bio, contact info, website link, location tag. The basics that tell patients (and Google) you're a real, reachable business.
Why it matters
Your feed is your first impression.
A patient finds you on Google, sees your reviews, and then checks your Instagram. If the last post is 3 months old, they move on. It doesn't matter how good your work is if your feed tells patients you're inactive.
The bar isn't high. You don't need a professional photographer or a content strategy. Before/after photos, behind-the-scenes shots, a treatment tip — posted consistently — are enough to signal "this is an active, thriving practice."
Most med spas we scan haven't posted in over 2 weeks. The ones that post 2-3 times per week consistently score 20+ points higher on this channel. It's the simplest fix with one of the highest returns.
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