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Local Trust Signals

Your Google profile and reviews — the signals patients trust most.

We audit your Google Business Profile for missing fields, photos, and categories — then benchmark your review score, volume, and recency against the competitors in your Maps 3-pack.

Cornflower dashboard showing local trust signals

Profile audit

A complete profile beats a popular one.

Google rewards completeness. A profile with a description, correct hours, fresh photos, and the right categories will outrank a profile with more reviews but missing fields. We check every signal Google cares about.

Primary & secondary categories

Is your category set to "Medical Spa" (not "Day Spa" or "Beauty Salon")? Do you have secondary categories for specific treatments?

Business description

Is your description filled out with relevant treatment keywords and your location? Many med spas leave this blank — it's low-hanging fruit.

Photos & hours

Fresh photos, accurate hours (including weekends), and a verified profile signal to Google — and patients — that you're active and trustworthy.

Maps 3-pack position

We check whether you appear in the coveted top-3 Maps results for your key treatment keywords. This is where most patients click first.

Reviews

It's not just your rating. It's velocity, recency, and responses.

A 4.8-star rating means less if your last review was 3 months ago. We check four dimensions of your review health and benchmark each one against your local competitors.

Rating
Your average star rating compared to competitors in your Maps 3-pack.
Volume
Total review count. More reviews means more social proof and higher trust from Google's algorithm.
Recency
How fresh your latest reviews are. A steady stream of recent reviews signals an active, trustworthy business.
Responses
Whether you're responding to reviews — especially negative ones. Google tracks this, and patients notice.
Cornflower GMB and Reviews report showing review stats and Google Business Profile completeness