You just ran your Cornflower Score and got a number between 0 and 100. Now you want to know: is that good?
Here's the framework. 70 or above means patients can find you across most of the channels they use. Somewhere in the middle range means you're visible in some places but missing in others. Below 40 means you're invisible in the majority of places patients look before they book.
Most med spas score in the low-to-mid range. If your number is there, you're not behind — you're exactly where most practices are. But you're also losing patients to the handful in your market that have done the work to score higher.
This post explains what the score measures, what your number means, and exactly what to do in the next 30 days to raise it.
Your score is a composite of five channels, each weighted based on its impact on patient discovery.
Google Search. Does your website appear when someone searches for the treatments you offer in your city? This measures organic presence — whether you rank for your own services in standard search results. A practice with a well-structured website and accurate location data scores higher. A practice with a single-page site or no treatment-specific content scores lower.
Google Maps / Google Business Profile. Is your GBP complete, accurate, and active? This includes your business description, primary category, photos, hours, phone number, and service area. It also includes how your listing ranks in local pack results — those three businesses above organic results for searches like "med spa near me." This is the most fixable component for most practices.
AI Search Visibility. Do you appear in ChatGPT, Perplexity, or Google's AI-generated summaries when patients ask about treatments in your area? This is the newest component and the one most practices score lowest on — the vast majority of scanned med spas have zero AI visibility. It's also one of the fastest-growing discovery channels, with a growing share of patients now using AI tools to find providers.
Reviews. This scores your review profile across three signals: rating (4.5 or above), count (enough to establish credibility), and recency (regular, recent activity). A high star rating with very few reviews scores lower than a slightly lower rating with a large, active review base.
Social Media Activity. Is your Instagram active? This component measures recency and consistency. A profile that has gone quiet for over a month receives a low score. Active, recent posting signals to patients and discovery algorithms alike that your practice is operating and engaged.
Above 70: Visible. You're showing up across most channels. Patients who search for you — or for treatments you offer — are likely finding you. Your biggest gains now come from refining: improving AI visibility, generating reviews consistently, keeping your GBP active. This range represents the top tier of med spas.
Mid-range: Gaps. You have presence in some channels and meaningful gaps in others. This is where most practices that "seem fine" actually sit. Patients who specifically search your practice name can find you, but patients comparison-shopping or using AI to find options may not. You're losing new patient acquisition even if your existing patients are happy.
Below 40: Invisible. You're missing in most of the places new patients look. The fixes are specific and almost entirely free — they take time, not money. Practices starting in this range and following the plan below often see meaningful improvement within a month.
Real improvement comes from fixing the most basic gaps — a missing GBP description, an unclaimed Bing listing, a review request system — that most practices simply haven't gotten to yet.
Your overall score is a weighted average across all five channels. One very strong channel cannot compensate for complete absence in another. A practice with a perfect GBP and zero AI visibility scores lower than one with moderate scores across all five channels — because zero in any channel is a significant drag on the composite.
Look at your channel breakdown, not just your overall score. Your lowest-scoring channel is your first priority.
This is the sequence that moves the score most efficiently.
Log into your GBP dashboard at business.google.com and do four things: write a 750-character business description using your specific treatments and city name; set your primary category to "Medical Spa"; upload at least five recent photos of your space; verify that your phone number, hours, and service area are accurate.
Then claim your Bing Places listing at bingplaces.com. This is separate from GBP and directly affects your AI visibility score. Use identical information to your GBP. Total time: 30–45 minutes.
Set up a simple review request system and run it every week going forward. The minimum: send a text or email to every patient within 48 hours of their appointment with a direct link to your Google review page. No friction — just the link.
Target two to five new reviews this week. Ask patients to mention the specific treatment they received. That language helps AI tools connect your practice to the treatments you offer.
If your Instagram has gone quiet, post today. One photo of your treatment space or a team member. Two-sentence caption. Done.
Then establish a minimum cadence: two posts per week, every week. Before the week ends, batch-create four to six photos you can use over the next three weeks so you're not making this decision daily.
Create one new page or section on your website for your highest-volume treatment. Include the treatment name and your city in the title. Write two to three paragraphs: what it treats, who it's for, what to expect. Include your practice name and address in the page text.
Also verify that your practice is listed on Healthgrades and RealSelf, with information that matches your GBP exactly. This is the groundwork that moves your AI visibility score over the following 60–90 days.
Run your Cornflower Score again at the end of this plan. Most practices see a meaningful jump — not because anything dramatic changed, but because the lowest-hanging gaps were genuinely impactful and genuinely fixable.
Moving from the low range into the mid-to-upper range in a month means more patients finding you, more clicks, more bookings — before you've spent a dollar on ads. The practices scoring above 70 didn't get there with a one-time sprint. They did the basics consistently. This plan is how you start.
Run your free scan, see your score, and get a specific list of what to fix first.